MOUNTAIN / VALLEY
Integrated design, Album Artwork, Social Promotion, Motion Graphics.
Lifepoint Worship came to us with an in-process album of new music that was combining acoustic tunes and highly synthetic elements together. There was an inherent organic nature to the melody lines that was in contrast to the syncopated rhythms and tech-driven synth lines. Finding a balance between the two was the big hurtle to overcome. Combining photographs of nature in broken geometric frames provided forced depth. Not to mention the contrast allowed for our designs to reflect God’s creation while showing the tension of juxtaposing forces through alignment, color, and shape.