Removing the excess and focusing on what truly makes the Lifepoint Church brand thrive: the people. We believe that we exist so that people far from God will become fully alive in Christ. One way that we can do this is through effective, beautiful, and forward-thinking design. Lifepoint has stood as an institution of inspiration for so many but, as any organization does, our beloved church needs a fresh brand update. This is not a rebrand as much as it is the next step of our brand's evolution.

A photo is worth a thousand words, so let's use that medium to speak on our behalf of who we are as a ministry, right? The previous branding was so bold that a lot of photographs could not live alongside it, so we tore away the extraneous and allowed simplicity to be our strongest weapon. This transition helps us to fulfill the church's mission by letting every aspect of the brand communicate clearly, have a clean unified aesthetic, be fully alive.

Art Direction: Aaron Ufema
Collaborators: Ian Vibbert & Lindsey Rose
Photography: Ervin John

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Brand/Identity + Print + Typography